Our Story
Houston Apparel Co. was founded on a vision of helping organizations, businesses, schools, and communities bring their brands to life through high-quality apparel and promotional products. As the owner of Houston Apparel Co., Venessa is committed to delivering exceptional service, creative solutions, and products that people are proud to wear and use.
Coco's connection to FiA is deeply personal. She began her FiA journey in September 2023 at a time when her health and energy were at a low point. At 40, she faced a wake-up call after being overweight and diagnosed with high cholesterol and early onset heart disease.
The true turning point came in 2023 when a friend invited her to attend a FiA workout.
Initially very hesitant, and far from a fitness enthusiast, Coco slowly began showing up, starting with Saturday workouts. What kept her coming back wasn't just the exercise, but the encouragement, accountability, and genuine connection she found within FiA. Over time, those once-daunting early mornings became a routine she embraced, starting her day before sunrise and returning home before her family even woke up.
As her consistency grew, so did her strength, energy, and confidence. What once seemed impossible became reality. She ran her first mile in nearly 20 years, completed a 5K within her first year of being part of FiA, and has since gone on to finish multiple half marathons, endurance relay races, MudGirl events, and countless 5Ks. She has even taken on the challenge of training for her first full marathon in January 2027 and recently achieved her fastest mile yet.
While the physical transformation has been incredible, Coco often shares that the most meaningful impact of FiA has been the relationships. Through FiA, she found a supportive, uplifting community of women who inspire and encourage one another both inside and outside of workouts.
Today, Coco continues to lead Houston Apparel Co. while remaining actively involved in FiA. She had the honor of serving as Co-AOQ of The Hideaway in the Fulshear, Texas region (FTX) during its first two years, helping launch and grow the AO alongside an incredible group of women. After two years of leadership, she proudly passed the torch to two new Co-AOQs, one of whom she recruited as an FNG and has had the privilege of watching grow into a strong leader within FiA. Seeing women gain confidence, step into leadership roles, and encourage others along the way is one of the most rewarding parts of her FiA journey.
Coco is honored that FiA Nation allows Houston Apparel Co. to support a mission that has so profoundly changed her life. Through every product and every interaction, she remains committed to empowering the incredible women of FiA Nation and helping share their strength, spirit, and community with others.
